Frase pricing & review
Research-to-brief-to-draft SEO workflow at a mid-market price.
Last checked September 27, 2026
Overview
Frase compresses the content workflow: SERP research, automated briefs, AI drafting, and optimization scoring in one tool, from $39/mo billed yearly ($49 monthly). It's the value alternative to Surfer/Clearscope for teams producing briefs at volume. Less polished editor, much lower total cost.
Feature highlights
- Automated content briefs
- SERP research
- AI writer
- Optimization scoring
- Outline builder
- Question research
Pros and cons
Pros
- Best brief automation per dollar
- Full workflow in one tool
- Much cheaper than Clearscope
Cons
- Editor less polished than Surfer
- No free plan
- Keyword data thinner than suites
Best for
Frase is best suited to content teams generating research briefs at volume. If that matches your needs, the trial or entry plan is the place to start.
Frase comparisons
Frase FAQ
Does Frase have a free plan?
No, Frase doesn't offer an ongoing free plan, but a free trial is available.
How much does Frase cost?
Frase starts at $39/mo (Starter, billed yearly). Starter $39, Professional $103 and Scale $239 per month on annual billing ($49, $129 and $299 monthly). All plans have a 7-day free trial with no card. The highest known plan is $299/mo (Scale, monthly).
Who is Frase best for?
Frase is best for content teams generating research briefs at volume.
Does Frase offer an API?
Yes, Frase provides API access for developers.
Frase alternatives
Surfer SEO
AI SEO Tools
The content-optimization standard — SERP-driven guidelines plus AI writing and AI-search tracking.
NeuronWriter
AI SEO Tools
Surfer-level content optimization at a fraction of the price.
Clearscope
AI SEO Tools
Premium content optimization with unlimited seats and the cleanest editor UX.