HeyGen pricing & review
Avatar video with the best personalization and translation features for outreach at scale.
Last checked July 24, 2026
Overview
HeyGen competes with Synthesia on avatar video but leans into personalization: video translation with lip-sync, personalized sales outreach, and instant avatar cloning from your own footage. Creator is $24-29/mo; free tier includes limited videos. The go-to for multilingual marketing video.
Feature highlights
- Instant avatar cloning
- Video translation with lip-sync
- Personalized outreach
- API access
- Templates
- Voice cloning
Pros and cons
Pros
- Best translation/lip-sync in class
- Personal avatar from phone footage
- Strong API
Cons
- Credits burn fast on premium avatars
- Watermark on free tier
- Quality varies by avatar type
Best for
HeyGen is best suited to sales and marketing teams doing personalized or translated video. If that matches your needs, the free plan is a low-risk way to try it.
HeyGen comparisons
HeyGen FAQ
Does HeyGen have a free plan?
Yes. Free plan with limited watermarked videos.
How much does HeyGen cost?
HeyGen starts at $24/mo (Creator, billed yearly). Monthly billing ~$29. Premium avatar minutes consume credits quickly (~20 credits/min). The highest known plan is $149/mo (Business).
Who is HeyGen best for?
HeyGen is best for sales and marketing teams doing personalized or translated video.
Does HeyGen offer an API?
Yes, HeyGen provides API access for developers.
HeyGen alternatives
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